Marketing, Brand & Performance Manager
Core
Build a new enterprise marketing capability from the ground up, leading team creation, brand strategy, and performance marketing across aged care, childcare, and community services.
Role type
Senior Marketing Leader (Building Enterprise Function)
Builds
Enterprise marketing function, specialist team, brand architecture, customer journey, and performance measurement systems.
Domain
Human services (Aged care, Childcare, Community services)
Required skills
People leadership, building marketing functions, brand strategy, digital marketing, CRM/lifecycle marketing, performance marketing, budget ownership, agency management, data interpretation, executive communication.
Preferred skills
Brand launch/repositioning experience, human services industry background, Catholic organization alignment.
Technologies
CRM, SEO, Marketing technology, AI tools.
Responsibilities
Develop enterprise marketing strategy and plan, lead and develop the specialist marketing team, strengthen brand positioning and identity, build customer journey and experience, lead integrated customer acquisition strategies, own marketing budget and agency spend, establish measurement disciplines, lead major brand and service launches, establish the marketing operating model.
Seniority
Senior, hands-on IC building a function