Senior Digital Media Planner (Mensch)
Core
Plan digital media campaigns for clients, translating goals into channel and tactic mixes while ensuring budget and quality standards.
Role type
Senior Digital Media Planner
Builds
Holistic digital media campaigns for client brands
Domain
Digital Marketing / Media Buying
Required skills
Strategic planning, Budget management, Documentation, Market analysis, Channel mix selection, KPI tracking
Preferred skills
Programmatic advertising, Social media, SEA, Retail media, Content marketing, Performance marketing
Technologies
Planning tools, Programmatic platforms, Social ad platforms, SEA platforms
Responsibilities
Develop digital media plans based on client briefings, coordinate with internal teams and external partners, ensure budget and timing compliance, document strategies and assumptions, monitor market and platform developments, optimize client conditions
Seniority
Senior, hands-on IC