Director, B2B Acceleration
Core
Designing the blueprint for cultural ideas to spread through communications planning excellence, integration, and growth performance for B2B clients and brands.
Role type
Director, B2B Communications Strategy & Planning
Builds
Fully integrated communications plans across owned, earned, and paid connections; long-term workstreams including ABM and Demand Generation programs.
Domain
B2B Marketing, Media Strategy, Demand Generation
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
B2B marketing strategy, B2B media planning, ABM program scaling, Demand Generation scaling, strategic roadmap development, cross-functional stakeholder management, data analysis for performance reporting, multi-touch attribution modeling, customer journey mapping, MarTech platform management, change management, project management.
Preferred skills
Experience with B2B MarTech platforms (Salesforce, DemandBase, LinkedIn Campaign Manager), connecting marketing metrics to revenue outcomes, emerging tech/platforms knowledge.
Technologies
Salesforce, DemandBase, LinkedIn Campaign Manager, MarTech automation systems.
Responsibilities
Audit current media capabilities and define vision to mature them; translate vision into roadmaps with success metrics; lead development of ABM and Demand Generation workstreams; collaborate to define B2B-specific KPIs and optimize investment decisions; bring market intelligence and emerging tech updates to stakeholders; define processes for workstream progress and implementation.
Seniority
Director, strategic leadership with hands-on execution