Senior Media Planner
Core
Execute day-to-day media planning and buying operations, managing budgets, authorizations, and performance reporting for client accounts.
Role type
Senior Media Planner
Builds
Client media plans, budget trackers, and performance reports
Domain
Digital and traditional media advertising
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Cross-channel media planning, budget management, media math, presentation skills, MS Office, DCM, Prisma, comScore, MRI
Preferred skills
Video/Audio Broadcast/Streaming, Direct and Addressable Digital, Social Media, Retail Media, Print, OOH
Technologies
Kismet, R/F, IGNITE planning strategy process
Responsibilities
Monitor client and marketing industry trades, media plan performance reporting and competitive activity; Research and develop media plan scenarios for assigned clients; Partner with analytics team to implement measurement objectives and taxonomy; Utilize planning tools to determine the optimal media mix and plan delivery; Confirm client media authorization approval to set up buys and issue Insertion Orders; Provide assistance with Billing Process and working across internal cross-functional teams
Seniority
Mid-level, hands-on IC