Head of Brand & Marketing
Core
Lead end-to-end marketing (brand, growth, lifecycle, PR, partnerships) for an AI-native auto retail platform serving EV buyers and sellers.
Role type
Head of Brand & Marketing (IC)
Builds
Brand positioning, go-to-market strategy, customer acquisition engine, marketing team
Domain
Automotive retail (EV) + AI/Technology
Deliverable
product features
Required skills
Marketing leadership, brand storytelling, go-to-market strategy, team building, growth marketing, funnel optimization, CRM/lifecycle marketing, budget management, data-driven decision making
Preferred skills
Building teams from scratch, scaling customer acquisition, working with founders
Technologies
Google Ads, Meta Ads, TikTok Ads, GA4, Looker, PostHog, Amplitude, Marketing Automation, CDP, A/B testing tools
Responsibilities
Define and execute go-to-market and growth strategies, build and lead high-performing marketing teams, own top-of-funnel growth and demand generation, manage marketing budget and ROI, partner with Product/Engineering/Sales, manage agency relationships
Seniority
Senior, hands-on IC