Associate, Planning
Core
Entry-level media planning role supporting the creation of omnichannel media plan recommendations and compiling research data to ensure client campaigns reach intended audiences.
Role type
Entry-level media planner
Builds
Omnichannel media plans (TV, Print, Radio, Digital, OOH, Emerging Media) for global brands
Domain
Advertising & Media Planning
Deliverable
product features
Required skills
Media math proficiency, syndicated research source mastery, planning tool usage, budget allocation, flow chart creation, spreadsheet management, consumer insight development, time management, attention to detail, analytical skills, creative thinking, problem-solving
Preferred skills
None stated
Technologies
Microsoft Office (Excel, Word, PowerPoint)
Responsibilities
Support creation of omnichannel media plan recommendations; Compile research data for campaign audience reach; Develop consumer insights and budget allocations using qualitative/quantitative research; Maintain accuracy of tactical media plan components (flow charts, spreadsheets, budget summaries); Collaborate with cross-functional teams to ensure project track and deliverable accuracy; Keep up to date with media and technology trends; Develop strategic POVs on media partner offerings and technology
Seniority
Entry-level, 0-1 years experience