UA Manager (Meta)
Core
Managing day-to-day Meta Ads operations for a D2C subscription business in health and weight loss, focusing on automated buying flows and web acquisition funnels.
Role type
Senior User Acquisition Manager (Meta Ads)
Builds
Automated buying flows and web acquisition funnels for a health/weight loss subscription product.
Domain
Health & Wellness / D2C Subscription
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure
Required skills
Meta Ads management, automated buying processes, data analysis (BI, Amplitude, Snowflake, Metabase), QA and operational precision, independent analytical judgment, Russian language fluency
Preferred skills
Performance agency or multi-product publisher background, experience with Google Ads/AppLovin/TikTok Ads, AI tool usage for analysis and automation
Technologies
Meta Ads Manager, Amplitude, Snowflake, Metabase, in-house BI tools
Responsibilities
Execute daily Meta Ads campaigns, setup, and budget management; operate and fine-tune automated buying processes; run manual tests for precision; analyze performance data to drive scaling and pruning decisions; master internal data stack for independent decision-making
Seniority
Senior, hands-on IC
