Senior Marketing Writer
Core
Translate IANS's evolution into a security Intelligence Platform into clear, compelling copy that drives engagement, demand, and brand authority for security leaders.
Role type
Senior Marketing Writer (B2B SaaS/Security)
Builds
High-impact marketing content across channels (web, email, social, events) and integrated campaign concepts.
Domain
Cybersecurity / B2B SaaS / Data-as-a-service
Required skills
Strategic copywriting, short-form communication, email conversion, creative concept development, brand voice management, AI tool utilization, performance data analysis, SEO optimization, technical writing for security/IT leaders.
Preferred skills
Experience with platform/product transformation narratives, HubSpot, campaign creative concept development.
Technologies
AI writing/research/ideation tools, HubSpot, SEO tools.
Responsibilities
Write and edit high-quality marketing copy across channels (website, email, social, ads, blogs, events); Lead messaging frameworks for key initiatives and thought leadership; Develop original creative concepts for integrated marketing campaigns; Use performance data and audience insights to refine content; Collaborate with marketing, product, sales, and design teams.
Seniority
Senior, hands-on IC