Sr. Content Marketing Strategist, Web
Core
Develop and refine content strategies for Esri's web presence (Esri.com) to drive customer journey completion and engagement, leveraging AI tools and data insights.
Role type
Senior Content Marketing Strategist (Web)
Builds
High-impact marketing copy, brand voice frameworks, and optimized web content for Esri.com
Domain
GIS technology / Enterprise Software
Deliverable
product features
Required skills
Content strategy, SEO/SEM, web analytics, AI writing tools, storytelling, stakeholder mentorship, cross-functional leadership
Preferred skills
Master's degree in English/Journalism/Communications
Technologies
AI writing and optimization tools, web analytics platforms
Responsibilities
Implement content strategies to influence customer journey completion; Write and edit high-impact marketing copy; Leverage AI tools to scale production and enhance personalization; Partner with analytics teams to evaluate metrics and drive optimization; Mentor team members and stakeholders on quality and creative cohesion; Represent content discipline in cross-functional engagements
Seniority
Senior, hands-on IC with mentorship responsibilities