Media Planner & Buyer DACH
Core
Plan, buy, and execute cross-channel ATL, OOH, print, and digital media campaigns across DACH and CEE to drive measurable brand growth for a crypto investment platform.
Role type
Senior Media Planner & Buyer (DACH/CEE)
Builds
Media campaigns and brand visibility for Bitpanda's investment platform
Domain
Financial Technology (Crypto/Investing) + Media Buying
Required skills
Media planning and buying, publisher negotiation, contract management, budget optimization, CPM/reach/rate analysis, multi-year contract handling
Preferred skills
Agency training, client-side brand experience, emerging ad tech knowledge (DSP, Adserver)
Technologies
ATL, OOH, print, digital media, inhouse DSP, Adserver
Responsibilities
Plan and negotiate media placements across DACH and CEE; Manage media contracts and renegotiations; Maintain centralized inventory of placements and reports; Oversee media budgets and campaign performance; Improve media buying processes and tools
Seniority
Senior, hands-on IC