Content, Platform and Audience Development Manager - FTC for 6 months
Core
Develop and implement content marketing strategies and thematic calendars to drive brand awareness and engagement for Economist Enterprise across global platforms.
Role type
Content, Platform and Audience Development Manager (Content Marketing)
Builds
Content mix, amplification plans, and strategic initiatives for B2B clients and global audiences
Domain
Global Media & Information Services / B2B Thought Leadership
Deliverable
product features
Required skills
Content strategy, data analytics, stakeholder management, project management, copywriting, multi-channel content creation
Preferred skills
Experience creating content-led marketing strategies, understanding of how executives use policy research, ability to leverage analytics
Technologies
Social media channels, content management systems, analytics tools
Responsibilities
Create thematic content calendars connecting to global moments; Recommend content areas and messaging by audience segment; Coordinate with internal and external stakeholders to secure and create content; Develop amplification plans for strategic initiatives; Track budget and allocate commissioning funds
Seniority
Manager, strategic execution