International Marketing Manager
Core
Leads global marketing, communication, and content strategies to increase brand visibility and generate leads for a fashion brand.
Role type
International Marketing Manager
Builds
Global marketing campaigns, digital retail strategies, and brand positioning across online and offline channels.
Domain
Fashion industry, digital marketing, and brand management.
Deliverable
product features
Required skills
Global marketing strategy, digital marketing, content development, SEO, campaign planning, budget forecasting, cross-functional collaboration, data analysis, programmatic marketing, CRM management.
Preferred skills
Innovation in marketing, disruptive strategy development, audience persona targeting, digital transformation leadership.
Technologies
Programmatic marketing tools, analytics platforms, social media management tools, CRM systems.
Responsibilities
Define execution strategies for brand positioning in different markets; develop seasonal campaign calendars and flighting; translate media plans to optimize channel efficiency and conversion; apply SEO and content distribution to reach audience personas; partner on retention journey development; digitally transform the brand via digital-driven strategies; measure pilot effectiveness and scale successful initiatives; provide budget forecasts and guidelines; lead integrated marketing cross-functional scrums; manage multiple projects, campaigns, and events in a fast-paced environment.
Seniority
Mid-to-Senior, hands-on IC