Content Marketing Manager
Core
Develop and execute content marketing strategies to increase brand awareness, engage target audiences, and drive traffic and leads for both the Advesa brand and client accounts.
Role type
Content Marketing Manager
Builds
Blog posts, whitepapers, case studies, videos, social media posts, email campaigns, and other digital content for clients and the company.
Domain
Digital Marketing / B2B Services
Deliverable
product features
Required skills
Content strategy development, multi-format content creation, SEO optimization, market research, competitor analysis, performance metrics analysis, team management, client collaboration
Preferred skills
Marketing/communications degree, portfolio of work
Technologies
SEO tools, content management systems, analytics platforms
Responsibilities
Develop and execute content marketing strategies aligned with company and client goals; Create diverse digital content formats; Collaborate with cross-functional teams on brand messaging; Work directly with clients to understand needs and develop tailored content; Conduct market research and competitor analysis; Analyze content performance metrics to optimize strategies; Manage a team of content creators and freelancers
Seniority
Mid-level, hands-on IC with team management