Growth Director
Core
Own growth strategy, acquisition, monetization, and lifecycle for mobile games to drive profitable player growth.
Role type
Senior leadership Growth Director (mobile gaming)
Builds
Player acquisition, retention, and monetization for live mobile game titles
Domain
Mobile gaming, user acquisition, performance marketing
Required skills
mobile gaming growth strategy, paid user acquisition, ad monetization, creative strategy, data analysis, cross-functional leadership, free-to-play economics
Preferred skills
casual/casino/hybrid monetization models, AI implementation in growth workflows
Technologies
mobile advertising channels, mediation platforms, attribution tools, AI-powered growth tools
Responsibilities
Own growth strategy, annual plan, budget, and performance targets; Lead UA, creative, monetization, and lifecycle functions; Drive paid and organic acquisition strategy; Optimize ad monetization revenue and player experience; Set creative testing and innovation strategy; Use data to identify growth opportunities; Partner with Product and Data Science to improve LTV; Manage lifecycle and VIP player programs; Champion AI adoption across growth functions; Report growth performance to senior leadership
Seniority
Senior, hands-on IC with executive reporting
