Senior Director, Digital Advertising
Core
Lead global digital marketing function and drive strategy for paid digital media to generate demand and pipeline growth.
Role type
Senior Director, Digital Advertising
Builds
Global paid digital media programs and demand generation pipelines
Domain
B2B Technology / SaaS
Required skills
Global digital media strategy, Agency management, B2B SaaS marketing, Digital media investment ($10M+), Platform expertise (Google, LinkedIn, Meta, Microsoft, AI ads), Measurement frameworks (MMM, attribution), Team leadership
Preferred skills
Leading teams in global hub locations, Strategic partnerships with media/tech providers
Technologies
Google, LinkedIn, Meta, Microsoft, ChatGPT, AI paid ads
Responsibilities
Lead digital media strategy and optimization, Cultivate high-performing global team, Own global digital media investment strategy, Collaborate across marketing functions and agencies, Partner with Analytics for measurement frameworks, Partner with MarTech for platform optimization, Lead agency partnerships, Build strategic partnerships with media/tech providers
Seniority
Senior Director, Global Leadership
