Head of Managed Channels
Core
Lead the creative and content strategy for Groupon's owned-and-operated channels (email, push, SMS, etc.) to drive revenue and repeat purchases using AI-assisted production workflows.
Role type
Senior IC Head of Managed Channels (Creative & Strategy)
Builds
AI-powered creative studio, automated testing loops, and cross-channel messaging strategies for a global e-commerce platform.
Domain
E-commerce / B2C Marketplace / Digital Marketing
Required skills
Creative leadership, owned-channel P&L ownership, AI-assisted creative production, CDP mastery (Bloomreach/Braze), SQL/data literacy, team leadership, multi-market strategy
Preferred skills
B2C marketplace background, multi-country experience
Technologies
Bloomreach, Braze, Iterable, Salesforce MC, SQL, BigQuery, Generative AI tools
Responsibilities
Set creative and content direction across all owned channels, own channel P&L (revenue, incrementality, cost), build AI-assisted creative workflows, run always-on creative testing, define cross-channel messaging strategy, manage deliverability and compliance, lead and grow the specialist team
Seniority
Senior, hands-on IC
