Planner 360
Core
Transform client briefs into integrated, insight-driven media strategies delivering measurable business impact across traditional and digital channels.
Role type
Media Planner
Builds
Integrated media strategies, media flowcharts, performance reports, and budget forecasts
Domain
Advertising & Media Planning
Required skills
Audience segmentation, brand persona analysis, media vendor negotiation, performance benchmarking, budget forecasting, campaign execution supervision, strategic media planning, data analysis, presentation development
Preferred skills
Google Ads certification, Meta Blueprint certification, advanced Excel skills, PowerPoint proficiency
Technologies
Nielsen, Ipsos, Adintel, Integrametrics, Intersoft, Tabscan, Excel, PowerPoint