Marketing Manager (Research and Education Experience)
Core
Position Constructor Labs (applied research and innovation centre) and generate demand for its services to universities and enterprises.
Role type
B2B Marketing Manager (Research & Education)
Builds
Marketing plans, account-based campaigns, sales materials, and demand generation pipelines for research services.
Domain
Higher Education, Research, EdTech, Enterprise Services
Deliverable
product features
Required skills
B2B marketing, account-based marketing, demand generation, market analysis, Salesforce (marketing user), content creation, budget management, event management
Preferred skills
PhD or postgraduate research experience, science/research background, experience selling to universities or enterprises with long sales cycles, experience with performance marketing and SEO
Technologies
Salesforce, CMS, LinkedIn, Email marketing tools
Responsibilities
Own positioning and messaging for service lines; create sales materials (presentations, one-pagers, case studies); run market analysis and competitor benchmarking; execute account-based marketing programs and campaigns; manage marketing budget and plan; orchestrate shared marketing team; coordinate participation in industry and academic events.
Seniority
Mid-Senior, hands-on IC
