Paid Social Media Manager
Core
Strategic planning, optimization, and execution of paid social media campaigns across Meta, LinkedIn, X, YouTube, and Reddit to drive lead generation, brand awareness, and engagement for B2B clients in the NA region.
Role type
Paid Social Media Manager
Builds
Client-integrated paid social campaigns
Domain
B2B Marketing / Digital Advertising
Required skills
Paid social campaign management, A/B testing, ROI optimization, data analysis (Excel/Google Sheets), cross-functional collaboration, content curation
Preferred skills
Agency experience, knowledge of emerging social media trends
Technologies
Meta Business Suite, LinkedIn Ads, X (Twitter), YouTube, Reddit, Excel, Google Sheets
Responsibilities
Develop and optimize paid social campaigns, monitor targeting and bids, conduct A/B testing, analyze performance data, present insights to stakeholders and clients, collaborate with media and content teams
Seniority
Mid-Senior, hands-on IC