Marketing Executive, FT Specialist Events, FT Live
Core
Plan and deliver multi-channel marketing campaigns to drive event registrations, paid delegate revenue, and high-quality audience acquisition for FT Specialist conferences, awards, webinars, and partner events.
Role type
Marketing Executive (Event Marketing)
Builds
Marketing campaigns, event registration pages, and promotional content for FT Specialist events
Domain
Financial Services / Events / B2B Marketing
Deliverable
product features
Required skills
Campaign management, Multi-channel marketing, Audience segmentation, Copywriting, Data analysis, CRM management
Preferred skills
Digital marketing experience, Event marketing background, Marketing automation tools, Audience insights
Technologies
Microsoft Office, Google Workspace, CRM systems, Email marketing platforms, Event registration tools
Responsibilities
Plan and execute multi-channel campaigns across email, social media, and paid advertising; Research and segment target audiences; Write marketing copy for various channels; Monitor campaign performance and optimize based on data; Coordinate with sales, content, and design teams; Maintain event websites and registration pages.
Seniority
Individual Contributor
