Paid Media Supervisor, (Healthcare)
Core
Own end-to-end management and strategic oversight of major multi-channel paid media accounts, driving performance against KPIs and efficiency goals.
Role type
Senior IC paid media supervisor
Builds
Multi-channel paid media campaigns and strategies for client brands
Domain
Digital marketing / Paid media
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Paid media strategy, media planning, performance measurement, full-funnel strategy, team management, Google Ads, Meta, programmatic display, conversion tracking, ad copy writing, client presentation
Preferred skills
GA4, Google Tag Manager, LinkedIn, TikTok, video campaigns, lead generation
Technologies
Google Ads, Bing Ads, Meta, Google Display, Programmatic Display, LinkedIn, TikTok, Google Analytics, GTM
Responsibilities
Own end-to-end management and strategic oversight of assigned paid media accounts; Drive performance against pacing, KPIs, and efficiency goals; Lead paid media strategy, road-mapping, testing frameworks, and campaign ideation; Manage and mentor a team of 1–2+ Media Managers; Partner with Account Managers and the Media Director to align media strategy with client goals; Serve as the primary internal and external point of contact for owned accounts; Lead client communication, reporting, insights, and strategic recommendations; Oversee ongoing account maintenance including optimizations, structure updates, bidding strategies, conversion tracking, and copy revisions; Design and deploy monthly and quarterly testing plans across structure, targeting, creative, messaging, and conversion strategy; Drive full-funnel strategy development, validation, and continuous improvement; Identify opportunities to expand media spend, channels, and account scope; Stay ahead of industry trends, testing new platforms, and expanding paid media offerings.