Global Digital Content Specialist
Core
Create and optimize digital content and SEO strategies for a global consumer brand in the manufacturing/home & lifestyle sector, ensuring high performance across traditional and AI-driven search platforms.
Role type
Digital Content & SEO Specialist
Builds
Website content, SEO-optimized pages, and AI-search-friendly content
Domain
Manufacturing / Home & Lifestyle / Digital Marketing
Required skills
Content creation, SEO strategy, Keyword research, On-page optimization, A/B testing, PIM management, Adobe Experience Manager (AEM), Google Analytics, Adobe Analytics, SEMrush, Google Search Console
Preferred skills
AI search optimization (SGE/LLMs), Mobile optimization, Cross-functional collaboration
Responsibilities
Manage and publish website content using AEM, Support SEO initiatives including keyword research and on-page optimization, Assist with optimization for AI-led search experiences, Run A/B tests to improve user journeys, Maintain accurate product information in the PIM system, Support global stakeholders with digital updates
Seniority
Junior, 1-2 years experience
