Head of Marketing
Core
Define and lead global marketing strategy for AI Driver technology, building trust and supporting adoption among automotive, technology, and mobility partners.
Role type
Senior IC Head of Marketing (AI/Automotive)
Builds
Integrated marketing programs, product narratives, digital channels, and partner co-marketing campaigns for Wayve's AI Driver and Robotaxi solutions.
Domain
Autonomous driving, AI, automotive technology, mobility
Deliverable
product features
Required skills
Senior marketing leadership in complex/trust-sensitive categories, product marketing and narrative strategy, category and brand building, partner co-marketing, digital marketing and content strategy, commercial growth mindset, hands-on scale-up leadership
Preferred skills
Autonomous vehicles/mobility experience, challenger brand experience, international B2B/B2C marketing, marketing organization development
Technologies
None explicitly listed
Responsibilities
Define marketing strategy across AI Driver, Robotaxi, and OEM audiences; Own product positioning and messaging; Build trust through evidence-led content and campaigns; Establish and apply brand strategy; Lead partner co-marketing; Own digital marketing strategy and website; Set conference and experiential marketing strategy; Lead and develop the marketing team; Create operating plans, budgets, and KPIs; Collaborate across Product, Commercial, Policy, and Communications teams.
Seniority
Senior, hands-on IC