Brand Strategy Manager
Core
Shape Tinder's brand messaging, creative direction, and go-to-market strategy using qualitative research, cultural insights, and brand tracking to ensure authentic resonance with a global audience.
Role type
Senior Brand Strategy Insights Manager
Builds
Brand positioning, feature naming, marketing campaigns, and global messaging matrices
Domain
Dating technology / Consumer insights / Brand strategy
Deliverable
product features | dashboards & analysis
Required skills
Qualitative research leadership (IDIs, focus groups, ethnographies), Cultural insight and trend spotting, Creative testing and campaign evaluation, Brand health tracking analysis, Stakeholder influence and communication, Strategic narrative development
Preferred skills
Experience with social listening tools, Digital ethnography, Quantitative survey design, Vendor management for research technologies
Technologies
Social listening tools, Digital ethnography platforms, Qualitative research software
Responsibilities
Develop and implement strategic qualitative research initiatives to uncover user insights and cultural contexts. Translate qualitative findings into actionable insights influencing brand strategy and messaging. Design and execute creative testing plans to optimize campaigns. Develop cultural foresight reports identifying emerging trends and social norms. Partner with Product Marketing to anchor go-to-market strategies in the brand narrative. Feed intelligence into the Annual Brand Strategy Plan and Global Messaging Matrix. Serve as the strategic architect of the consumer voice for cross-functional stakeholders. Support management of comprehensive brand health studies.
Seniority
Senior, hands-on IC
