Product Marketing Manager - LATAM
Core
Drive end-to-end feature marketing and adoption for a B2B SaaS platform enabling multi-day travel businesses to manage sales, payments, and operations.
Role type
Product Marketing Manager (Feature Marketing & Adoption)
Builds
Feature launch campaigns, adoption strategies, content assets (emails, videos, webinars), and onboarding materials for the WeTravel eCommerce stack.
Domain
B2B SaaS / Travel Technology
Deliverable
product features
Required skills
B2B product marketing, feature launch planning, content creation (writing & video), data analysis, cross-functional collaboration, AI tool usage
Preferred skills
Spanish language proficiency, Latin American travel market knowledge, CRM platform experience, SQL, video/audio editing
Technologies
Customer.io, SQL, Excel, Google Sheets, Loom
Responsibilities
Own feature launch plans and channel execution, craft comms assets (emails, in-product messages, demo videos), host product webinars, analyze adoption metrics to drive fixes, localize content into Spanish
Seniority
Mid-Senior, hands-on IC