Artist Campaign Manager
Core
Develop and execute marketing campaigns to maximize visibility, cultural relevance, and commercial performance of Sony Music's repertoire across digital, physical, and emerging platforms.
Role type
Senior IC Artist Campaign Manager
Builds
Marketing campaigns, digital activations, and strategic marketing opportunities for artists and the music catalogue
Domain
Music industry, digital marketing, audience development
Deliverable
product features
Required skills
Campaign strategy and execution, Data analysis and insights, Cross-functional collaboration, Project management, Relationship building with artists and management, Trend identification, Creative storytelling
Preferred skills
Understanding of internet culture, Experience with D2C and CRM strategies, Knowledge of streaming marketshare dynamics
Technologies
D2C platforms, CRM systems, Streaming analytics tools
Responsibilities
Manage a roster of international and domestic projects, Develop innovative marketing campaigns to drive revenue and audience growth, Leverage data to identify opportunities in long-tail repertoire and trending tracks, Collaborate with domestic roster teams, international affiliates, and global teams, Work cross-functionally with Digital, Audience Development, Legal, Publicity, Radio, Licensing, and Analytics teams, Create insightful campaign reporting, Monitor market changes and emerging trends
Seniority
Mid-level, hands-on IC