Implementation and Activation Associate Director
Core
Lead implementation planning and activation for media channels and touchpoints, ensuring client demands are met and workloads are balanced within EssenceMediacom client teams.
Role type
Associate Director, Implementation & Activation
Builds
Connected, audience-first client outputs across all media channels
Domain
Media buying, advertising, and media landscape strategy
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Media landscape knowledge, client relationship management, team leadership, media audit and negotiation, strategic planning, performance management
Preferred skills
Innovation in media tactics, industry thought leadership, new business development
Technologies
WPP Open, Open Intelligence, GroupM proprietary offerings
Responsibilities
Cultivate trusted relationships with clients at intermediate to senior levels; offer expert perspectives on market trends; meet with vendors and partners to drive client agendas; maintain in-depth knowledge of client challenges and objectives; recommend tactics to resolve client challenges; articulate core media principles and train others; collaborate with internal product teams; play a pivotal role in media audits, negotiations, and billings forecasting; motivate and empower direct reports.
Seniority
Senior, hands-on IC with leadership responsibilities