Social Strategy Director
Core
Set strategic direction for social-first thinking and influencer campaigns, turning cultural insight and platform intelligence into actionable strategies that drive brand relevance and business growth.
Role type
Senior leadership social strategy director
Builds
Social and influencer strategies for key clients and new business opportunities
Domain
Marketing, social media, influencer marketing
Deliverable
product features
Required skills
Social strategy, influencer strategy, cultural insight, stakeholder management, team leadership, commercial awareness, strategic storytelling, cross-functional collaboration
Preferred skills
Agency environment experience, mentoring strategists, new business pitch leadership, paid/owned/earned media integration
Technologies
Social platforms, influencer networks, data analytics tools
Responsibilities
Lead strategic direction for social and influencer across priority clients and new business; shape insight-led narratives connecting audience and brand; partner with senior client and creative leads to ensure executable work; mentor and develop strategists and team members; drive growth by identifying strategic opportunities; align strategy with commercial objectives and profitability; champion social capability across the agency network