Business Insight Lead (User Growth)
Core
Lead full-funnel user growth strategies and multi-channel acquisition for a global cryptocurrency exchange ecosystem.
Role type
Senior User Growth Lead
Builds
User acquisition, activation, conversion, and retention campaigns for digital-asset products
Domain
Cryptocurrency / Blockchain / Fintech
Deliverable
product features
Required skills
Full-funnel user journey analysis, multi-channel user acquisition, growth metrics analysis (CAC, LTV, retention, viral coefficient), A/B testing, local market strategy adaptation, cross-functional collaboration
Preferred skills
Internet, Web3, or fintech background
Technologies
Growth tools
Responsibilities
Optimize user growth and marketing strategies, drive multi-channel user acquisition, set up and track key metrics, run rapid A/B tests, tailor strategies for local markets, collaborate cross-functionally
Seniority
Senior, hands-on IC
