Salesforce Technical Specialist
Core
Manage end-to-end CRM strategy and communications plans to activate customer data and deliver personalized experiences across email, push notifications, and in-app messages.
Role type
CRM Marketing Specialist (Salesforce Marketing Cloud)
Builds
Targeted communications, special offers, and data-driven retention strategies (via careerplan.io/jobs/4999378101-salesforce-technical-specialist-at-feverup)
Domain
Digital Marketing / Customer Relationship Management
Required skills
Salesforce Marketing Cloud, SQL, AMPScript, A/B testing, dynamic templates, multi-channel campaign management, data analysis, retention strategy design
Preferred skills
Experience with consumer behavioral and transactional data, commercial acumen, time management
Technologies
Salesforce Marketing Cloud, SQL, AMPScript
Responsibilities
Develop and execute end-to-end CRM strategy and communications plan; Refine multi-channel communications and retention strategies; Support technical setup of campaigns and user journeys; Define and track success metrics for all campaigns; Own weekly/monthly reporting and ad hoc deep dives
Seniority
Mid-level, hands-on IC
