CRM Technical Specialist
Core
Manage activation of customer data to develop and execute an end-to-end CRM strategy and communications plan leveraging email, push notifications, and in-app messages.
Role type
CRM Technical Specialist
Builds
Targeted communications, special offers, and data-driven insights to strengthen user loyalty and retention. (via careerplan.io/jobs/4999379101-crm-technical-specialist-at-feverup)
Domain
Digital Marketing / Customer Relationship Management
Required skills
Salesforce Marketing Cloud, SQL, AMPScript, A/B testing, dynamic templates, multi-channel communication strategy, data analysis, campaign reporting
Preferred skills
Consumer behavioral data analysis, lifestyle data analysis, transactional data analysis, demographic data analysis, time management, team motivation
Technologies
Salesforce Marketing Cloud, SQL, AMPScript
Responsibilities
Manage activation of customer data to develop and execute an end-to-end CRM strategy and communications plan; Continuously refine multi-channel communications and develop retention strategies; Support the team with the technical setup of campaigns and user journeys in Salesforce Marketing Cloud; Ensure all campaigns have clearly defined success metrics that are tracked and analyzed; Own weekly/monthly reporting and ad hoc deep dives.
Seniority
Mid-level, hands-on IC
