Principal(e) Analyste en Mesure Numérique
Core
Design, implement, and govern digital measurement frameworks to enable data-driven decision-making for global brands.
Role type
Principal Digital Measurement Analyst
Builds
Scalable measurement strategies, tracking architectures, and data collection solutions for web, mobile, and digital experiences.
Domain
Digital analytics, data privacy, and measurement governance
Required skills
Digital analytics strategy, tracking architecture, tag management, data layer design, analytics implementation, QA/audit, privacy compliance, stakeholder consultation, English (professional advanced)
Preferred skills
Consent management platforms, JavaScript, CRO/experimentation, Adobe Experience Cloud, team mentorship
Technologies
Google Analytics 4, Adobe Analytics, Amplitude, Google Tag Manager, Tealium, Adobe Launch
Responsibilities
Design and pilot measurement strategies for web, mobile, and digital experiences; Define tracking requirements, event taxonomies, and measurement frameworks; Collaborate with engineering teams to implement analytical solutions; Lead analytical implementation projects using GA4, Adobe Analytics, and Amplitude; Configure, audit, and optimize tag management solutions; Develop and maintain documentation for tracking plans and data layers; Perform validation and QA of analytical implementations; Ensure measurement practices comply with privacy and consent requirements; Conduct implementation audits and recommend improvements; Act as a trusted advisor to clients on governance standards; Mentor and support team members.
Seniority
Principal, hands-on IC with strategic oversight
