Brand Manager - Germany
Core
Own the MedExpress brand in Germany, leading content, SEO, digital PR, partnerships, and organic social to drive local acquisition and brand awareness.
Role type
Senior Brand Manager (D2C Healthcare)
Builds
MedExpress brand presence and growth in the German market
Domain
Healthcare / Digital Marketing
Deliverable
product features
Required skills
Brand strategy, SEO execution, CMS management, Digital PR, Content strategy, Go-to-market strategy, Regulatory compliance (German HWG), Cross-functional leadership
Preferred skills
Native-level German copywriting, Medical content experience, Influencer management
Technologies
CMS, SEO tools, Social media platforms
Responsibilities
Develop and execute content strategy and editorial calendar for the German market; Manage on-page SEO and publish content via CMS; Lead digital PR and influencer partnership initiatives; Ensure all content complies with German medical regulations (HWG); Partner with local agencies and internal teams on brand and GTM execution.
Seniority
Senior, hands-on IC