Product Marketing Manager
Core
Lead global product marketing programs, translating technical mining solutions into customer value and driving product adoption.
Role type
Senior Product Marketing Manager (B2B Industrial)
Builds
Global go-to-market strategies, product launches, and always-on marketing campaigns for mining and resource operations.
Domain
Mining and Resource Sector
Deliverable
product features
Required skills
B2B product marketing strategy, value proposition development, go-to-market planning, multi-channel campaign management, sales enablement content creation, market intelligence analysis, CRM data utilization, AI-enabled marketing workflows, cross-functional collaboration
Preferred skills
Leading marketing teams or agency partners, experience with Microsoft Copilot or similar AI tools
Technologies
CRM systems, Microsoft Copilot, AI-enabled marketing workflows
Responsibilities
Develop product positioning and competitive messaging; Lead go-to-market strategies and product launches; Create and manage always-on marketing campaigns; Translate insights into actionable recommendations for sales and product teams; Develop sales-enablement materials and digital assets; Manage product content across customer-facing channels; Drive AI-enabled marketing workflows; Lead and support graphic designers for content delivery
