Brand Manager
Core
Own and execute brand strategy for an international online gaming company's casino and sports betting services, focusing on Latin American markets.
Role type
Brand Manager
Builds
Casino games, CRM, CS, and Back-office platforms
Domain
iGaming / Online Betting / Latin America
Deliverable
product features
Required skills
Brand strategy, Content marketing, Social media management, Influencer/KOL relations, Brand guidelines, Operational KPIs (GGR, NGR, FTD, LTV, Retention), Latin American market knowledge
Preferred skills
Launching new geographic markets, Scaling existing brands
Technologies
CRM platforms, Social media channels
Responsibilities
Develop and maintain brand tone of voice and messaging, Build and manage content strategy across social media channels, Create brand materials and guidelines, Work with influencers and crypto communities, Collaborate with Growth, CRM, Affiliate, and Creative teams, Monitor brand performance and key awareness metrics
