Product Manager, CRO
Core
Drive marketing enablement and conversion rate optimisation across international markets, leading experimentation, new product launches, and growth tests to improve business growth.
Role type
Senior Product Manager (Growth/CRO)
Builds
International digital healthcare platforms (landing pages, product launches, conversion funnels)
Domain
Healthcare (D2C) + Growth Marketing
Deliverable
product features
Required skills
Conversion Rate Optimisation (CRO), A/B testing, data analysis, user research, product roadmap prioritisation, cross-functional collaboration, AI tool usage for growth
Preferred skills
Experience in startups/scale-ups, D2C product experience, deep understanding of acquisition KPIs and complex funnels, growth marketing mindset
Technologies
AI tools for data analysis and prototyping, A/B testing platforms
Responsibilities
Lead ongoing experimentation efforts to identify site improvements with statistical significance; Utilise data-driven insights from user behaviour and A/B testing to generate actionable recommendations; Oversee creation of dedicated landing pages for new product launches; Drive customer analysis and research to influence product and roadmap priorities; Monitor and report on key conversion rates by page and campaign; Maintain an ongoing backlog of potential experiments and initiatives
Seniority
Senior, hands-on IC