VP Enterprise Marketing
Core
Lead global Enterprise Marketing to build a systematic demand growth engine, converting product-led growth into enterprise pipeline and ARR for over 3,200 global customers.
Role type
VP Enterprise Marketing (Global Leadership)
Builds
Enterprise qualified pipeline, ARR, and customer growth for a B2B SaaS engagement platform
Domain
B2B SaaS / Enterprise Software
Required skills
B2B SaaS marketing leadership, Enterprise Marketing strategy, Demand Generation, Account-Based Marketing (ABM), Field Marketing, Customer Marketing, Executive Program management, Commercial fluency (funnel economics, ROI, attribution), PLG-to-sales motion integration, Global strategy execution, Team building and leadership development
Preferred skills
AI-native marketing approach, Experience in EMEA and North America markets, Experience building modern marketing functions from scratch
Technologies
Web, Paid Media, Account-Based Programs, Content Distribution, Event Platforms, CRM/Marketing Automation (implied)
Responsibilities
Define global Enterprise Marketing strategy, budget, and operating model; Build integrated demand generation and capture systems; Set priorities across segments, accounts, and regions; Recruit and develop senior marketing talent; Partner with Sales, Product, and Growth teams to optimize handover from PLG to sales-assisted opportunities; Optimize investment allocation based on commercial impact
Seniority
VP, Global Leadership
