Marketing Analyst
Core
Single point of accountability for measuring marketing team performance and managing budget across a 30+ person team.
Role type
Senior Marketing Analyst (Budget & Performance)
Builds
Unified performance reporting, budget governance, and dashboards for marketing leadership.
Domain
B2B SaaS Marketing
Deliverable
dashboards & analysis
Required skills
Budget forecasting and allocation, Financial reconciliation, Data consolidation, Trend analysis, Vendor contract management, Stakeholder communication
Preferred skills
Attribution modeling, B2B SaaS experience
Technologies
Martech stack
Responsibilities
Build unified performance view across marketing disciplines, Lead annual and quarterly budget-setting, Manage ongoing budget tracking and governance, Track vendor contracts and invoices, Design dashboards for leadership, Act as analytical thought partner for investment decisions