VP of Marketing
Core
Own growth across consumer healthcare brands, balancing performance marketing with brand investment to drive profitable customer acquisition and future demand.
Role type
VP of Marketing (Director-level, hands-on IC)
Builds
High-performing marketing organization and a center of excellence for technology, measurement, and AI
Domain
Digital healthcare (D2C, subscriptions), global markets
Deliverable
production ML models
Required skills
Profitable customer acquisition, performance marketing, brand strategy, marketing measurement (incrementality, econometrics), team leadership, AI application in marketing, cross-functional partnership
Preferred skills
Scaling across multiple geographies, applying AI to improve marketing performance
Technologies
AI, measurement platforms
Responsibilities
Own marketing strategy balancing performance and brand; drive profitable customer growth by improving CAC and payback; lead full channel mix including paid social; allocate investment across brands and channels; build a center of excellence for technology and AI; partner with Product, Commercial, Clinical, Operations, and Data; hire, coach, and lead senior marketing leaders
Seniority
VP/Director, hands-on IC
