Diagnosis & MKT operation Excellence/ LMKT Lead
Core
Lead strategic transformation of a pharmaceutical organization into a diagnosis-enabled, patient-centered disease management entity by integrating diagnosis strategy, local marketing execution, and marketing operations excellence.
Role type
Senior marketing strategy and operations leader (pharmaceuticals)
Builds
Diagnosis-to-treatment (Dx-Tx) integration models, local marketing execution frameworks, and marketing operating governance
Domain
Pharmaceuticals / Healthcare / Diagnostics
Deliverable
product features
Required skills
Diagnosis strategy development, Local marketing network leadership, Marketing operations governance, Cross-functional stakeholder management, Strategic partnership building, Data-driven decision making
Preferred skills
Anti-infectives/Diagnostics experience, Marketing excellence expertise, Regional marketing management
Technologies
AI-enabled diagnosis solutions, Digital engagement platforms
Responsibilities
Develop annual and long-term Diagnosis Strategy, Lead and coordinate the Local Marketing (LMKT) network nationwide, Establish Diagnosis-to-Treatment (Dx-Tx) integration models, Collect and consolidate local market insights, Accelerate AI adoption in marketing activities, Drive joint business planning with diagnostic partners