Director, Owned Channel Audience Solutions, US Consumer
Core
Build and manage Customer Data Platform (CDP) audiences within Salesforce Data Cloud to enable targeted email marketing for Pfizer's US Direct-to-Consumer (DTC) brands.
Role type
Senior IC CDP expert (Salesforce Data Cloud)
Builds
Production email audiences and data extensions in Salesforce Data Cloud (SFDC)
Domain
Healthcare / Digital Marketing
Deliverable
production ML models | product features
Required skills
Salesforce Data Cloud, SQL, relational databases, data schema, Jira, Salesforce Marketing Cloud analytics
Preferred skills
Salesforce Data Cloud Consultant/Architect certification, Salesforce Marketing Cloud experience, pharmaceutical industry experience
Technologies
Salesforce Data Cloud, Salesforce Marketing Cloud, Jira, SQL
Responsibilities
Build CDP Direct-to-Consumer (DTC) audiences within SFDC, manage internal QA pair tool for website registration forms, support Jira-based audience build pipeline, utilize SFMC analytics to improve targeting strategy, partner with data scientists to incorporate audience models, influence website development teams for consented data collection
Seniority
Senior, hands-on IC