APAC Marketing Lead (Sydney or Melbourne)
Core
Develop and deliver marketing plans, campaigns, and client engagement initiatives to raise awareness of Baringa and support business objectives in the APAC region, with an initial focus on Australia and Singapore.
Role type
Senior B2B Marketing Lead (Professional Services)
Builds
Regional marketing strategies, integrated campaigns, thought leadership content, client events, and digital presence for a global consulting firm.
Domain
Professional Services / Management Consulting / Energy and Resources
Deliverable
product features
Required skills
B2B marketing strategy, campaign management, stakeholder management, budget management, digital marketing, project management, commercial mindset, relationship building, global-local alignment
Preferred skills
Experience in professional services firms, energy/resources sector, sustainability/climate change, AI tools for marketing
Technologies
Digital marketing channels, analytics, marketing technology, AI tools
Responsibilities
Develop local marketing plans aligned with global strategy; Partner with regional leaders to identify audiences and activities; Manage regional marketing budgets; Develop and deliver integrated campaigns and client events; Manage agencies and third-party suppliers; Measure and report on marketing outcomes and commercial contribution.
Seniority
Senior, hands-on IC
