Marketing Manager
Core
Own portfolio or big strategic brand strategy to maximize franchise business, driving growth, lifecycle management, and revenue/profitability targets in China.
Role type
Marketing Manager (Strategic Brand)
Builds
Brand strategies, promotional materials, sales training programs, and market plans for medical franchises.
Domain
Healthcare / Medical Devices / Pharmaceuticals
Deliverable
product features
Required skills
Brand strategy development, revenue forecasting, project management, budget management, KPI tracking, market trend analysis, competitor analysis, customer insight generation, cross-functional leadership, sales training delivery.
Preferred skills
Strategic and operational business planning, marketing innovation, data analysis and interpretation, performance metrics management.
Technologies
None explicitly stated.
Responsibilities
Translate brand strategies to plans of action (POA), execute brand tactics independently, develop brand promotional and internal training materials, train field force on product strategy, analyze market trends and competitor situations, track progress towards brand targets, support cross-functional brand leadership.
Seniority
Mid-Senior, hands-on IC
