Marketing Manager
Core
Define and drive portfolio or big strategic brand strategy to maximize franchise business, achieve revenue and profitability targets in China, and manage growth and lifecycle.
Role type
Senior Marketing Manager (Strategic Brand)
Builds
Brand strategies, promotional materials, sales training programs, and market plans.
Domain
Healthcare / Medical Devices / China Market
Deliverable
product features
Required skills
Strategic planning, budget management, KPI tracking, market analysis, competitor analysis, cross-functional leadership, sales training, data analysis.
Preferred skills
Brand lifecycle management, customer insight exploration, project management.
Technologies
None stated
Responsibilities
Translate brand strategies to POA, execute brand tactics, develop brand promotional materials and training, analyze market trends and competitors, support cross-functional brand leadership, manage projects independently.
Seniority
Senior, hands-on IC
