品牌经理/市场经理
Core
Develop and execute brand strategy, marketing plans, and KOL engagement to achieve business objectives and support sales.
Role type
Brand Manager / Marketing Manager
Builds
Marketing strategies, promotional materials, and brand initiatives
Domain
Healthcare / Pharmaceuticals
Deliverable
product features
Required skills
Brand strategy, marketing planning, KOL engagement, budget management, competitive analysis, stakeholder communication, project management
Preferred skills
Experience with national opinion leaders, cross-functional collaboration
Technologies
None stated
Responsibilities
Develop short and medium term marketing plans; Monitor local competitive environment; Execute marketing activities with defined KPIs; Manage marketing project budgets; Collaborate with sales and other functions; Maintain relationships with key customers and opinion leaders
