Head of Digital Marketing
Core
Lead digital marketing strategies and client acquisition to generate high-quality leads for the sales team and drive company growth.
Role type
Head of Digital Marketing & Client Acquisition
Builds
Digital marketing campaigns, content, and optimized websites for a real estate company
Domain
Real Estate
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Digital marketing strategy, lead generation, branding, campaign management across META/Google/TikTok/YouTube, SEO, KPI tracking (CPL, ROI), content creation, team management, external partnership management
Preferred skills
Real estate marketing experience
Technologies
META (Facebook/Instagram), Google, TikTok, YouTube
Responsibilities
Manage and support a digital marketing team focused on client acquisition; Work with agencies and partners to expand digital capabilities; Drive performance across digital platforms; Monitor KPIs and adjust strategies; Improve company websites for SEO and engagement; Develop high-quality content to attract leads; Align marketing strategies with sales goals
Seniority
Senior, hands-on IC
