Sr. Product Marketing Manager
Core
Develop and execute product marketing strategies, positioning, and go-to-market plans to drive product adoption and revenue growth.
Role type
Senior Individual Contributor Product Marketing Manager
Builds
Product messaging frameworks, go-to-market initiatives, sales enablement materials, and campaign content
Domain
B2B SaaS / Media Intelligence / PR & Communications
Deliverable
product features
Required skills
Product marketing strategy, go-to-market planning, competitive analysis, market research, sales enablement, cross-functional collaboration, data analysis, technical-to-benefit translation
Preferred skills
Subscription/recurring revenue model experience, business case development, lifecycle marketing, buyer persona development, marketing automation/CRM proficiency
Technologies
Marketing automation platforms, CRM systems, analytics tools, presentation software
Responsibilities
Develop positioning and value propositions; conduct competitive and market research; plan and execute go-to-market launches; create customer-facing and internal enablement materials; analyze pipeline and campaign performance; lead cross-functional stakeholder alignment
Seniority
Senior, hands-on IC