VP Marketing (12 months FTC)
Core
Lead global marketing strategy, team, and budget during a 12-month maternity cover period to protect brand equity and drive revenue growth during a shift from hardware to software-led platform.
Role type
VP Marketing (Interim/Maternity Cover)
Builds
Global marketing function, demand generation engine, and brand positioning for live entertainment and immersive experiences.
Domain
Entertainment technology, live events, software platforms, and immersive experiences.
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Global marketing leadership, pipeline and revenue growth strategy, budget ownership and ROI reporting, cross-functional GTM alignment, team coaching and retention, martech stack management, external brand representation.
Preferred skills
Experience in complex software/hardware/creative environments, rapid ramp-up in established teams, AI-enabled marketing automation, storytelling and communication.
Technologies
Marketing automation stacks, SEO, SEM, AI tools.
Responsibilities
Own global marketing strategy across demand generation, product marketing, content, brand, and events; Lead a global team of 10 across UK, LA, and Singapore; Partner with Sales and Product leadership on go-to-market and positioning; Manage marketing budget, forecasting, and reporting to the C-team; Ensure consistent brand positioning across all touchpoints.
Seniority
VP level, interim leadership