Senior/Lead Data Analyst - Marketing
Core
Drive data-informed marketing decisions and support strategic business initiatives including mergers and acquisitions (M&A) by integrating data across multiple organizations.
Role type
Senior/Lead Data Analyst (Marketing & M&A)
Builds
Scalable data models, pipelines, and dashboards for marketing data integration and performance monitoring.
Domain
Digital Marketing, Mergers & Acquisitions, Online Marketplaces
Deliverable
production ML models | dashboards & analysis | client delivery
Required skills
Marketing analytics, Data integration, SQL, ELT workflows, Data modeling, Stakeholder management, Cross-functional leadership, AI tool integration
Preferred skills
Web/app attribution models, Amazon QuickSight, Google Search Console, Google Tag Manager
Technologies
SQL, Airflow, dbt, BigQuery, Redshift, Snowflake, Tableau, Amazon QuickSight, Power BI, Google Analytics, Adjust, AppsFlyer, Google Ads, Meta, Criteo
Responsibilities
Assess existing data landscapes and integrate marketing data from acquired businesses; Partner with teams to identify integration requirements and reconcile data discrepancies; Design and implement scalable data models and pipelines within the client's Data Lake; Build and maintain engaging dashboards to monitor demand, user acquisition, and marketing efficiency; Collaborate with analysts to evaluate performance across key platforms and translate findings into actionable recommendations; Lead cross-functional projects end to end, managing timelines, risks, and stakeholder communication; Leverage AI tools and automation to increase the efficiency, quality, and scale of analytical work.
Seniority
Senior, hands-on IC with leadership responsibilities