Senior Marketing Manager, Demand Generation Campaigns
Core
Design, plan, and orchestrate integrated B2B demand generation campaigns to drive customer acquisition, lead generation, and pipeline growth for the Financial Times.
Role type
Senior Marketing Manager, Demand Generation
Builds
Global B2B demand generation campaigns and integrated customer experiences
Domain
Media & Publishing / B2B Marketing
Deliverable
product features
Required skills
B2B demand generation strategy, integrated multi-channel campaign planning, campaign orchestration, cross-functional team leadership, campaign governance, performance analysis, audience segmentation, go-to-market alignment
Preferred skills
Experience with marketing technology stacks, data-driven optimization, global campaign management
Technologies
Marketing automation platforms, analytics tools, paid media channels
Responsibilities
Develop global demand generation campaign strategies; Lead a high-performing campaign team; Coordinate execution across specialist marketing teams and external agencies; Define campaign metrics and monitor performance; Establish campaign governance and planning frameworks; Partner with sales, product, and editorial teams to align campaign priorities
Seniority
Senior, hands-on IC with team leadership