Paid Social Manager (m/w/d)
Core
Planning, executing, and analyzing paid social and performance marketing campaigns for real estate acquisition and agent/partner recruitment.
Role type
Paid Social Manager
Builds
Online marketing campaigns for customer acquisition and talent recruitment
Domain
Real Estate / Performance Marketing
Deliverable
product features
Required skills
Paid social advertising, Search engine advertising (SEA), Campaign management, Data analysis, A/B testing, Landing page optimization, Budget management, CRM strategy, Ad copywriting, Google Analytics, Tag Manager, CMS management
Preferred skills
Real estate industry knowledge, Agency or consulting background, Creative content creation
Technologies
Google Ads, Facebook Ads, Google Analytics, Google Tag Manager, Contentful
Responsibilities
Plan, manage, and analyze online campaigns for customer acquisition and recruiting; Identify new channels and trends for lead generation; Support CRM strategy for qualification and activation campaigns; Implement tracking and retargeting measures; Optimize landing pages and tracking methods; Manage budget allocation to maximize ROI; Analyze campaign performance and derive actionable insights.